Guides, White Papers & Research

Social media during COVID-19

This paper looks at how brands can quickly adapt their social media strategies in a crisis, sets out considerations all firms must take to heart now, and examines risks and opportunities at this challenging time. It includes: a sensitivity checklist for your content; how you can shift your focus and listen to your audience to understand what they need from you right now; guidance on scheduled posts, social listening tools and new methods of producing content while working from home; and how to deal with negativity and trolls.

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