Samantha Dickson is Head of Public Relations, North America, at MD Communications, where she manages clients in both the US and Canada, while also supporting the business in the UK and Europe.
Previously, Samantha worked at a leading technology PR firm specialising in fast-growth global startups – supporting clients in both its New York and London offices. Samantha was responsible for leading the strategy and execution of PR campaigns across the world for clients including the likes of HomeToGo, EatWith, and iotec Global. This included the development of external brand and media messaging for various stakeholders, communications strategies for securing international coverage, and ongoing counsel on reputation management.
Samantha also has a breadth of experience in consulting and mentoring CEOs on crisis management, advising on external, internal and investor communications in the face of major public relations issues. She is also an experienced ghostwriter, having previously written speeches, presentations, and thought leadership articles on behalf of senior level executives from global organisations.
Samantha has also worked at a leading New York-based marketing and PR firm, where she was responsible for the delivery of social media campaigns, marketing events, as well as business communication strategies for the agency’s clients.