With over 18 years’ experience in the legal sector, Linsay is a bit of a rare breed in the agency world. Formerly a projects lawyer, she recognised her passion for strategic business development and went on to establish and lead the legal directories and bids team for a top-50 UK law firm for five years.
Linsay is a partner at MD Communications and heads up the legal directories, bids and awards team. She works with lawyers, barristers and in-house marketing and business development teams. She is at her happiest getting to grips with strategic business development plans, honing focused messaging and content to produce persuasive, stand-out legal directory submissions. No gimmicks, but a great deal of experience in the legal sector and detailed understanding of the legal directory process as part of the overall reputational mix.
Linsay is also a tenders and proposals specialist. After her five-year stint as in-house head of directories and tenders, she cut her teeth outside the legal sector spending a year as a bid writer for one of the UK’s leading, multi-sector bid consultancies. She is highly skilled at working with stakeholders to identify winning strategies and writing persuasive tenders and proposal submissions.
Whether bid management, writing and reviewing tenders or producing bespoke proposals, she can support firms at all stages of the tender or proposal lifecycle across a broad range of opportunities in the public and private sector.