Lawyers and law firms are ideally placed to use thought leadership as a key element of their business development activity.
We will work with you to build thought-leadership campaigns that deliver strong results. We will help to:
- identify thought-leadership opportunities
- profile the campaign with editors in the media
- run the campaigns on your behalf
- write high-quality publications for future marketing
Whether it’s a small survey of opinion in a local market or a major comparison of good practice in international regulation, thought-leadership campaigns will deliver:
- Numerous opportunities for you to engage, and seek the opinions of key target audiences throughout the process from information gathering to post publication events, deepening your contacts in key markets.
- Significant media coverage in key sector and mainstream media and enhanced media relationships for your key organisational leaders – establishing your firm as being open to comment on key issues going forward; a good message to help sustain relationships with key media contacts
- A high-quality publication which you can use for firm marketing for 12-18 months