It is vital that professional services firms pay attention to their social media presence and have a strong, engaging website as search ranking is now heavily influenced by these factors. If potential clients cannot find you immediately online or are put off by uninteresting, incomplete or unused social media channels, you will be at a severe disadvantage compared to your competitors.
Your digital presence plays a crucial part in supporting and amplifying any PR and marketing activity and plays an important role in communicating your purpose and brand values.
We offer a range of digital services across web and social media to ensure your online footprint is the best shape it can be.
Done well, social media is instrumental in driving new business, increasing client engagement and making your firm’s brand stand out in an increasingly competitive market.
What we do:
Your website is your shop window to the world. Nearly all consumers will look for a firm’s website on Google before making the decision to buy, so your site needs to be enticing, eye-catching, user friendly and convince them to commit their hard-earned cash.
What we do:
1. Working with a top-15 accountancy network on its social media presence and content strategy. For the last few years we have run the client’s three main social channels, following our initial advice and a comprehensive audit to identify pain points and quick fixes, which we then implemented. We ghost-write regular content around network successes and human interest stories, some of which we have placed in high-profile sector publications. This has resulted in increased brand awareness for the network, which has in the last year won multiple awards and seen its global ranking increase. Since running the social media channels, we have seen an increase of 110% in average impressions on LinkedIn and an average 15% increase in engagement rate, while on Twitter, an average of 375% increase in impressions. On Facebook the average reach increased by 49%.
2. Working with an international network, we developed a comprehensive social media strategy. As part of the project we advised on best practice use of platforms, audience engagement tactics, and provided KPIs and metrics for analysis. We worked with the client to develop their profiles to highlight the organisations commitment to equality, which included examples of CSR work and blogs and articles from key spokespeople, along with infographics, a podcast series, and a suite of short video messages.
3. Instructed by a criminal defence firm to improve their use of social media for business development. Our first step was to undertake an audit, this identified the need to strengthen the firm’s social media strategic direction, improve the structure and provide training as our key deliverables. As part of this project, we undertook an internal listening exercise, with senior partners to support staff all feeding in. The information gathered was fused with our industry expertise and used to create a set of principles and guidelines for social media use, which will drive the firm’s growth through social media.
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