Today’s modern lawyer is expected to acquire additional marketing and business development skills to help win more business for their law firm. Many lawyers find they need a lot of time to perfect their marketing skills which is often at conflict with their main priority which is to generate fees.
Our highly interactive and ‘lawyer-friendly’ marketing workshops are tailored to your needs – our trainers are experts in their fields and many have first-hand experience of working in law firms. We offer flexible online training, one-to-one or group sessions by Skype, face to face, at your offices or at our training centre. Whatever suits you or your firm best.
We will ensure your marketing team has all the tools to write compelling directory submissions and knows how to navigate the research process, including how to manage your referees to get optimum feedback.
Our trainers include former researchers at the main directories – we know exactly what the directories are looking for.
Doing social media well, how to get the best out of the main social networks, setting up your Twitter and LinkedIn accounts, tweaking your profile and photo for best impact, help you to get connected to build your social network.
Explaining what a blog is and the impact they can have on your website traffic, identifying suitable blogs to post articles, how to create an opportunity to blog on a third party website, how to write a perfect blog, how to measure the impact of blogging.
Explaining the different types of media, how to deal with difficult questions, how to deal with journalists and how to perform in front of the camera and on radio.
Explaining the importance of strategic corporate communications, how to win ‘buy-in’ from your team, developing key corporate messages, how to implement your communication strategy across your firm.