Epictetus famously told us that ‘we have two ears and one mouth so that we can listen twice as much as we speak’. The ability to actively listen is often the most underrated yet most valuable business tool in our possession. From understanding what your clients really think of you, improving cross-referral and organic business growth and even defining your brand message the ability to listen should be seen as a key strategic growth driver for any business.
Engaged listening is about listening, reflecting and fully understanding what you are hearing and then using that understanding to guide your marketing and business development activities. As well as giving you direction, engaged listening is at the core to developing strong lasting relationships.
What we do:
Instructed by a criminal defence firm to improve their use of social media for business development. Our first step was to undertake an audit, this identified the need to strengthen the firm’s social media strategic direction, improve the structure and provide training as our key deliverables.
As part of this project, we undertook an internal listening exercise, with senior partners to support staff all feeding in. The information gathered was fused with our industry expertise and used to create a set of principles and guidelines for social media use, which will drive the firm’s growth through social media.
Providing full marketing support to a specialist reputation law firm. Working with the leadership team we kicked off with a messaging workshop and undertook client listening interviews, resulting in us developing their elevator pitch and key purpose statement which forms the foundations for their PR and marketing strategy and ultimately their tactical plans. We are the client’s outsourced marketing team and provide support across a number of areas including PR, digital auditing, social media presence and content, BD introduction programme, CRM implementation and advice on webinars and mailings.