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Top tips: Legal directories – the importance of thinking wider than the submissions

Spotlight

When it comes to legal directories, the spotlight often just focuses on the submission and referee process. Our head of directories Linsay Leslie looks at what other factors firms should consider and how you can get more value from the directories process.

Develop a strong market presence

The legal directories process doesn’t exist in a vacuum. Researchers and editors immerse themselves in the practice areas they lead on; clients will be more likely to respond to requests for feedback on teams who are at the front of their mind; and your peers who will be listening and watching to see who is visible in the market will be asked to provide their feedback during the research period.

Producing a strong submission and having an aligned referee list are really important but they need to be matched with a strong market presence to ensure you achieve maximum traction. Here are our top tips:

Get the most out of your submissions

Directories require significant resource and corresponding cost, but your submissions are gold mines, so some of this pain can be offset by fully utilising their valuable content. Here are our tips:

First and foremost, undertake an audit of your directories process. We run audits for firms of all sizes and there are always steps to save resources, improve the outputs, and increase the wider business value.

At MD Communications we understand the different elements that contribute to your reputation – legal directories play a part in this. We know legal directories inside out and support clients in achieving their objectives. This goes further than helping them write the strongest submissions – we help firms boost their profile and strategically position themselves so they are making the right noise in their market and are heard most effectively during the research periods.

Download our guide ‘Legal directories: get better results and improve your ROI’

Download our guide on referees

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