So you’re ready to take the plunge and start working with a PR agency, but how do you maximise your chances of success and get the reputation boost you are looking for?
MD Communications’ Global Marketing Director, James Hayhurst, hails from outside the legal sector and has worked at some of London’s top advertising agencies before heading client-side and becoming a global brand director at Unilever where he managed a large inter-agency group of PR, advertising and digital specialists.
James works with many of our clients to help clarify their brand strategy and messaging before we start to deliver communications in the marketplace. In an article published in the September edition of PM Forum’s magazine, James shares his 10 top tips on how to get the most out of working with an agency.
