With The Legal 500 UK rankings out (slightly delayed to build the anticipation!) and Chambers and Partners UK rankings launching online tomorrow, now is the time to make some noise about your achievements.
Our recent white paper ‘Legal directories: are they keeping pace in a connected world?’ showed that 70% of lawyers and barristers see the value in the directories and the resulting mentions, and 73% said a listing in a directory helped their profile globally.
So what are the best ways to make the most of a directory ranking? Our expert directories team has put together some quick tips:
1. Promote your success
Update email signatures and website copy with rankings and stand-out editorial quotes.
2. Boost morale
Share good news results and thank teams for their hard work.
3. Audit and update
Use submission date to update ageing biogs, CVs, case studies and website copy.
4. Key strengths
Having identified the standout areas of your practice, create a content calendar of thought leader pieces to enhance your reputation.
5. Help your bids team
Legal directories are a goldmine for bid teams. In addition to deal and matter information, a well-written practice overview can be a great starter for 10 in identifying a team’s main strengths and nailing key messages. Mine directory submissions to update or create a ready-to-use knowledge bank for bids and proposals.
Not happy with your ranking? Seek feedback from the directories and use it positively to inform business development and operational audits and focus on client relationship programmes.
If you’d like any support with your directories submissions, whether you’re already ranked or looking to be, our directories team can help.
White paper: To obtain a copy of the white paper, please register here.
Free guide: How to get the best return from a directories ranking – register for your copy
MD Communications are experts at boosting the reputation of law firms and suppliers to the legal sector- whether that’s enhancing your legal directory submissions, raising your profile in the media, or improving your social media presence.
MD Communications is on Twitter @mdcomms
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