With The Legal 500 UK 2020 rankings out recently and Chambers and Partners UK rankings out today, now is the time to make some noise about your achievements.
So what are the best ways to make the most of a directory ranking? Our expert directories team has put together some quick tips:
1. Promote your success
Update email signatures and website copy with rankings and stand-out editorial quotes.
2. Boost morale
Share good news results and thank teams for their hard work.
3. Audit and update
Use submission date to update ageing biogs, CVs, case studies and website copy.
4. Key strengths
Having identified the standout areas of your practice, create a content calendar of thought leader pieces to enhance your reputation.
5. Help your bids team
Legal directories are a goldmine for bid teams. In addition to deal and matter information, a well-written practice overview can be a great starter for 10 in identifying a team’s main strengths and nailing key messages. Mine directory submissions to update or create a ready-to-use knowledge bank for bids and proposals.
Not happy with your ranking? Seek feedback from the directories and use it positively to inform business development and operational audits and focus on client relationship programmes.
If you’d like any support with your directories submissions, whether you’re already ranked or looking to be, our directories team can help.
White paper: Get a copy of our new white paper where GCs explain how they use the directories when selecting and validating the firms they appoint
Free guides: We have several guides on how to boost your rankings