A great many journalists I deal with are, well, just like you and me. They have a different job to do, but they are just trying to do it to a good standard – to make the right judgements, get the facts right and communicate events that matter clearly.
They also have a sense of humour, like a gossip, and a good complain about their work, competitors or their relatives. Journalists see a lot, and many are clever, knowledgeable and interesting.
Then there’s the odd ‘one’ – the reporter no one in the PR office likes dealing with. They are a small minority, but I wouldn’t quite call them ‘rare’.
Mostly, there’s a feeling that journalists have already decided what the story is before they speak to you.
From speaking to our clients, we know that one of the biggest fears of speaking to the media is the risk the firm will come out looking worse than they deserve, just because the journalist had their own agenda to make a more lurid story.
We understand this worry and whilst there is no foolproof approach to avoid this, the following advice will help put you in best position to manage the situation:
Get in touch to discuss how we can support you with our expert training which covers the different types of media, how to deal with difficult questions, how to deal with journalists and how to perform in front of the camera and on radio.