Purpose and messaging
Working with a top UK law firm on their recent website refresh. As part of our work we delivered a messaging workshop and undertook client listening interviews to draw out the firm’s purpose as understood by them which was fundamental in directing the strategy for the website project. We continue to work with the firm to ensure their messaging and purpose is carried across all of the firm’s communication channels in a consistent way.
Working with an international law firm to raise the profile of their white collar team within the UK market. Throughout the campaign we secured face-to-face meetings with a range of national journalists – covering not just white-collar crime, but also briefs including law, regulation, banking and finance, and the City. By building awareness across our network of media contacts we secured regular opportunities to comment on major news stories. Once we had proved the client to these publications we benefited from direct approaches from journalists on new and breaking stories. Alongside work to boost news coverage in this way, we also placed a steady stream of articles in relevant trade and sector media. Our work resulted in moving the client’s position moving from one of limited coverage to competing on a level playing field alongside top ranked criminal practices.
PR and social media
Supporting a niche firm in the M&A market. Our proactive work, combined with our strong editorial relationships, secured a mix of national, trade and regional coverage, with the client consistently making the headlines, including an Op-Ed in The Times and featuring twice on the front page of the business section in The Telegraph. Our team ran the firm’s social media channels and promoted these PR successes building credibility with followers and developing relationships with key journalists. Our client quickly became a go-to expert for commentary and editorial opportunities in their area.
Out-sourced marketing support
Providing full marketing support to a specialist reputation law firm. Working with the leadership team we kicked off our work with a messaging workshop and undertook client listening interviews, resulting in us developing their elevator pitch and key purpose statement. These outputs formed the foundations for their PR and marketing strategy, and ultimately their tactical plans. We are the client’s outsourced marketing team and provide support across a number of areas including PR, digital auditing, social media presence and content, BD introduction programme, CRM implementation, and advice on webinars and mailings.
Working with a transatlantic boutique firm we delivered a multi-layered campaign approach which included securing PR opportunities in target publications as well as on high profile radio and TV news channels. We also developed a journalist outreach programme, both in person and through social media, to build direct relationships between the firm’s key spokespeople and journalists. We supported the Managing Partner in building her personal brand which was aligned with the PR efforts to raise the firm’s corporate profile, as part of this we opened up our network and secured speaker engagements with the IBA as well as commentary on leadership, wellbeing and diversity topics in target publications and facilitated introductions to potential work referrers.
Social media: presence and content strategy
Working with a top-15 accountancy network on its social media presence and content strategy. For the last few years we have ran the client’s three main social channels, following our initial advice and a comprehensive audit to identify pain points and quick fixes, which we then implemented. We ghost write regular content some of which we have placed in high profile sector publications. This has resulted in increased brand awareness for the network, which has ar won multiple awards and seen its global ranking increase. Running the social media channels, we saw an increase of 110% in average impressions on LinkedIn and an average 15% increase in engagement rate, while on Twitter, an average of 375% increase in impressions. On Facebook the average reach has increased by 49%.
Social media: strategy and messaging
Instructed by a top criminal firm to improve their use of social media to support business development activities. Our first step was to undertake an audit which identified the need to strengthen the firm’s social media strategic direction, with increasing internal engagement and provide training as our key deliverables. As part of this project, we undertook an internal listening exercise, with senior partners to support staff all contributing. The information gathered was fused with our industry expertise and used to create a set of guidelines for social media use, which will drive the firm’s growth through social media.