It’s almost February 14th and we all know what that means – either you’ll spend the day immersed in hearts and flowers or you’ll be decrying the whole cynical profiteering event to anyone who will listen. Or maybe you’re somewhere in between? However, while Valentine’s Day might trigger these very traditional views every year, what is very non-traditional about V Day 2016 is the way that our experience has gone digital.
The selfie card
Sending a Valentine’s Day card used to involve hand-purchasing the card, using a pen to write it, and finding a stamp and a postbox. Then there were many more complicating factors. Would the card arrive on time? Would the post mark give your identity away if you were sending anon? Would your choice of card/quality of paper/handwriting cause you to be rejected? In the digital age there’s simply no need for all this fuss and anonymity, as the choice of V Day card is a selfie – yes, your own face – carefully captioned and perhaps posted, not just via text to the object of your desire, but to Instagram too so you can really feel the love.
Some people consider Emojis a terrible thing – the ‘infantilising of adults by technology’ is how I’ve heard it described many times. This may be true, of course, but Emojis do offer a much better range of self expression if you ask me, so much so that there may be no need for words at all. There are hearts and flowers, kissing couples and champagne bottles, providing the perfect language for love letters for the digital age. If you’re looking for a very modern way to propose there’s even an Emoji ring (not recommended as an alternative to Cartier unless you’re under 25).
If you’re on a Valentine’s Day date and it’s all just going terribly wrong well, thanks to the power of technology, all you need to do is jump on Tinder or Happn – or another similar dating app – and you can find another willing victim within a few hundred feet. As Tinder has proven for most Millenials, there’s always another date just a swipe away if you get bored of your current squeeze so why stick around?
Happy Valentine’s day all….